Colorscope, Incorporation. which was founded by Claire Cha in 1976 functions mainly in the pre-press house or " color separator”. It has achieved an impressive revenue performance. With Colorscope peaking in 1988 with 5 mil dollars product sales, Donnelley, the greatest printer on the globe, offered to acquire Colorscope for approximately 10 million. However , for the reason that Cha's overconfidence in his existing base of high-margin customers and ignorance of the business trend, Cha declined to take this obtain.
The graphic disciplines industry offers seen dramatical business improvements over the years. With all the rapid progress such solutions as desktop publishing and the World Wide Web in addition to the consolidation of several main players within the industry, the company now has to reconsider it is market positioning and procedure.
In the following we is going to analyze Colorscope Inc. in the SWOT point of view, then all of us will come plan some recommendations for its future improvements. Strength
The corporation has built solid relationship with highly useful print and pre-press customers in the marketplace and also done a fantastic job in the industry processes and training methods. Colorscope's operators had been cross-trained and can work efficiently on any kind of stage from the production process. Weakness
The stock shares were typically owned by Andrew Cha himself, that is not good for the decision-making system. When it comes to critical decision-making point, it is impossible for Toby Cha to consider every aspect of the complications and get the hang from the industry craze.
Cha presently do not have a sales infrastructure similar to those competitors who operates with loose affiliations to various other printers and advertising companies.
Colorscope was unable to take up expensive accounting systems as well as to hire consultants to design a state-of-the –art activity-based cost system. Chance
In the commercial stamping business for catalogs, there have been only a number of...