п»їQ1: Explain how Red Bull has been capable of arouse and activate the consumer decision-making method.
Initially, Crimson Bull produced consumers understand that they need this type of energy beverage by physical arousal. For blue-collar in Thai such as taxi and truck motorists, they usually have to combat mental and physical fatigue that are their actual needs at that time. Red Half truths used and interprets these physiological tips to arouse related needs about energy drinks. After consumers acknowledged the demands, Red Bull evoked customers to website link energy drinks to their product according to the function and prices. People tend to see things they want or need (Schiffman ain al., 2014). Thus customers will remember Red Bull. After achievement in Thailander, Mateschitz enhanced the Reddish Bull and created a strong brand graphic in strength drinks marketplace. They use ambuscade and powerful advertising to set its company and cans into audiences' mind. Image perception allows people to experience the existence of Red Bull as well as it is color, style and function (Padgham & Saunders, 1975). Red Bull became the one of all globally identified brands that this brand may possibly arouse consumer to purchase. This is just what we call product-specific desired goals. As Red Bull recognition, its products are often the mass of energy drinks when people performing pre-purchase search. Because customers' purchase decisions are affects by their sociocultural environment, that are all acquainted with Red Bull. That's just how Red Half truths arouses and activates the consumer decision-making method.
Q2: Why do you consider Red Half truths has been able to be successful in entering the evoked group of consumers?
Red Half truths does well at market segmentation. Their target audience are 18- to 34-year-old males. Because group gets the common needs of energy beverages and does related purchase decision-making process, Red Bull can satisfy their needs and understand their psychology easily. Reddish Bull features clear placing...
References: Batra, S. T., Kazmi, S i9000. H. L. and Batra, S. T. (2009). Buyer Behaviour-2nd. Fresh Delhi: Excel Books India.
Dodds, B. (2003). Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions. Colorado: University Press of America.
Jansson-Boyd, C. V. (2010). Buyer Psychology. Great britain: McGraw-Hill Foreign.
Schiffman, T. G., O'Cass, A., Publico, A., Carlson, J. (2014). Consumer Actions. Australia: Pearson Australia Group Pty Limited.