How Marketing Research Can easily Improve Customer Service of Well-liked

There are several steps in a marketing analysis process. Very first step is determining the problem. Problem can be stated as the situation or items occurred that may lead to the consumer unsatisfied. Determining the problem may involve a lot of tasks just like interviewing with industry experts, having discussion with decision producers and extra data examination. After visiting the POPULAR, we all found out there are few challenges which made us unhappy. For example , some of the outlets including Tesco WELL-KNOWN, the area with the outlet is very narrow as well as the environment is messy. Furthermore, some of the ebooks do not organize properly, this will likely cause the shoppers face a lot problems and inconvenient to search for their catalogs. The 1st two stages in the marketing research can really help POPULAR to further improve customer service. The other step with the marketing research is developing a technique for the problem. Identifying the problem which related to customer service can let POPULAR to know what their weak points are and what they ought to further increase in their managing. After determining the problem, a way is then developed to solve the challenge. The employees needs to be given a lot of training before they are applied. They should maintain your environment tidy and clean to make the consumers feel comfortable if they are in the WELL-KNOWN outlets. Consequently , the problem that might lead to consumer unsatisfactory may be solved. With an appropriate way, customer service could be improved and satisfy client's needs and wants, as a result, POPULAR can gain the customer loyalty and customer retention. POPULAR regarded as a self-service bookstore. Many customers usually do not refer to the employee and they like to search on themselves. Customers may feel disappointed if the book they search does not are present in the book shop. Base about this problem, the marketing specialist can search some data and develop and method to solve this issue. The approach which Well-liked can do is created smart...

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