McDonalds cross-cultural

Ministry of Education and Science of Ukraine

Donetsk National Technical University

Larger School of Economics and Management

Office of Overseas Languages pertaining to Professional Conversation

Cross-Cultural Management Task

A CROSS-CULTURAL ANALYSIS OF McDonald's WEB PAGE FOR DIFFERENT AREAS.

Authored by Katya Supanova

Nastya Zbandut

Group FEAE09

Надійшла на кафедру/ Submitted:

«_____» ________________ 200_р.

Перевірена/ Checked out:

«_____» ________________ 200_р.

Оцінка/Grade: _______________________________________________

Викладач/ Lecturer: ______________________________ N. Yu. Todorova Table of Articles

Introduction…………………………………………………………………p. a few

1 Assumptive Issues and Ideas……………………………………………... p. 5 1 . 1 1 . you Website since Method of Conversation between Business and Its Customers………………. ……………………………………… l. 5 1 ) 2 McDonald's Corporation…………………………………………………. 1 ) 3 Analysis's Criteria…………………………………………………………

2 ‘Communicative Effectiveness in the Company Internet site in Various Countries'……………………………………………………………………………. 2 . one particular McDonald's Web page for Ukrainian Customers……………………………….. installment payments on your 2 McDonald's Site pertaining to Russian Customers…………………………………. 2 . several McDonald's Site for German Customers…………………………………. installment payments on your 4 McDonald's Site for American Customers……………………………….. 2 . a few McDonald's Internet site for Canadian Customers………………………………..

several Recommendations for Improvement of McDonald's Websites………….. a few. 1 Ethnic awareness in Web Design……………………………………….. 3. two Potential Improvements for the McDonald's Websites of Particular Countries……………………………………………………………………………..

Conclusion…………………………………………………………………….

List of References…………………………………………………………….

Introduction

The net has made the earth a smaller place, especially when it comes to online business – it's now just as simple for a company to attract customers in Nairobi since it is in Nevasca. This technological globalization won't translate to cultural homogeneity, though–while you will be able to find a McDonalds in nearly every city on earth today, that doesn't mean that every metropolis eats and thinks and shops in the same way. Every national and ethnic group on the globe retains its own language, a unique metaphors, its own identity, and thus, its own technique of shopping. At about the same tempo as the popularity of the world wide web increased, thoughts flourished of the World Wide Net as a application for bringing the world with each other. The advertising world specifically quickly appreciated the Internet because an ideal method for achieving beyond household markets in order to disseminate items to overseas markets. By simply understanding how communication styles may be reflected on websites, we arrive a step even more towards determining, and consequently realizing the potentials of, the interactive nature in the Internet. This may be rewarding not merely from the promoting perspective, but in addition for those companies that are focusing on bringing the community closer with each other through discussion. Intercultural connection competence, as Chen and Starosta [1] note, can be imperative intended for human improvement, and it is by simply studying communication styles and understanding how to make use of them that we could possibly communicate more clearly, and promote conversation between " us" and " these people. " The interactive and global nature of the Internet has fostered many thoughts of common understanding amongst cultures, even though the means for obtaining this continue to be at a very early, exploratory stage. Several studies around the relationship among website design and cultural dimensions have been done. Studies just like Marcus and Gould [2] and Sheridan [3] analyzed both industrial and non-commercial websites in order to identify human relationships between Hofstede's cultural dimensions and visual presentation around the. In this operate also were used Hofsted's researches[4, 5], largely his typology of civilizations that is the most generally accepted and often cited hypotheses. Also Hall's description of some ethnic dimensions utilized [1, 7,...

Recommendations: 1 Chen, G., & Starosta, Watts. (1998). Foundations of Intercultural Communication. Boston: Allyn and Bacon

2 Marcus, A., & Gould, E

5 Hofstede, G. (1980). Lifestyle 's Outcomes: International Differences in Work-Related Values. Beverly Hills, CA: Sage. 5

six Hall, E. T.,  The Hidden Sizing, Anchor Books/ Doubleday, Nyc, 1990

six Hall, Electronic. T. (1976).  Beyond Traditions, New York: Doubleday7

8 Hall, E. Capital t

9 Lounge, E. Capital t. (1985).  Hidden Differences: Studies in Intercontinental Communication, Hamburg: Grunder and Jahr9

twelve Hall, E. T

11 Kluckhohn, Farreneheit. R., & Strodtbeck, N. L. (1961). Variations in value orientations. Evanston, Illinois: Row, Peterson. 11

12 Gudykunst, Watts

13 Rich D. Lewis When Nationalities Collide. Controlling Successfully Throughout Cultures. NB Publishing, 2150 13

16 Feher, A.; Towell, Electronic

15 Granger, M. M.; Schroeder, G. L. (1996) - Developing the Internet into the business environment, Internet Analysis: Electronic Marketing Applications and Policy;

sixteen McDonald is actually http://en.wikipedia.org/wiki/McDonald%27s of sixteen

19 Corridor, E. Big t. (2000). Context and meaning. In T. A. Samovar & L. E. Tenir (Eds. ), Intercultural Conversation: A Target audience, 9th impotence. (pp. 34-43). Belmont, CALIFORNIA: Wadsworth Publishing Co.

20 Christian Arno, 2010. 4 Steps Intended for Effective Cross-Cultural Website Design < http://aext.net/2010/03/effective-cross-cultural-website-design/ > 19

twenty one Morrison, Big t

22 Kaplan, R. (1966). Cultural believed patterns in intercultural education. Language Learning, 16, 1-20. twenty one

23 Choe, Y

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