Strategic Audit of Vodafone

TERM NEWSPAPER OF STRATEGIC MANAGEMENT IDEAL AUDIT VODAFONE

SUBMITTED TO: Mr. Amit Kumar Lal

SUBMITTED SIMPLY BY: ARUN KUMAR GULERIA

Section T1801 Rotate No . RT1801A02 Program Code: 194 Reg. No . 10807166

LOVELY SPECIALIST UNIVERSITY LOVELY INSTITUTE OF MANAGEMENT (LIM) 1 В© ARUN GULERIA | [email protected] com

ACKNOWLEDGEMENT

In order to make my personal project We acknowledge a unique thanks to all those people with out whose helps it would not be easy for me to complete for me to complete my own report.

To start with I really thankful to Beautiful Professional University or college and I express my genuine thanks to my project guide Mr. Amit Kumar Lal who had tips for me through my job.

Also I would really like to express my own inner feeling for all the people for co-operating and supporting me through the entire project.

What is more I am thankful to my parents and friends who have provided myself with their constant support through this job.

Arun Guleria

2 В© ARUN GULERIA | [email protected] com

INDEX

S. No .

1 . installment payments on your 3. 4. 5. 6th. 7. eight. 9.

Particular

Executive Summary Industry Profile Mission & Vision Table Of Directors Organisation Composition Organization Examination Industry Environment Competitor Evaluation Environment Evaluation п‚· п‚· Internal Environment External Environment

Page Number

4 five 8 eight 9 15 14 18 19

19 21

10. 11. doze. 13. 18.

SWOT Evaluation Financial Evaluation Products & Services Provided by Vodafone Acquisitions By Vodafone Articles / News Of Vodafone п‚· п‚· п‚· п‚· п‚· п‚· India's GSM Customer Base Weighing scales Case Against Vodafone Vodafone Unveils New Internet Service of sixteen. 7 Personal computer Increase In Operating Profit Vodafone Rings In Eco-Friendly Mobile Base Place Vodafone Rings 100 MN Subscribers In India

twenty-two 23 24 32 twenty-eight

28 twenty eight 29 twenty nine 30 35

15.

Proper Alternatives

п‚· п‚· п‚· Corporate Tactical Alternatives Business Strategic Alternatives Functional Strategic Alternatives

thirty-two

32 thirty-two 33

of sixteen. 17. 18.

Recommended Strategy Conclusion Bibliography

33 34 35

three or more В© ARUN GULERIA | [email protected] com

EXECUTIVE OVERVIEW

This job is based on " Strategic Audit” as the telecom sector is growing by a very good rate. The telecommunications company which I have chosen for my project is definitely VODAFONE. The real reason for selecting Vodafone is its various techniques in item & services category & also future strategic the place that the company is definitely coming out with plenty of new & affordable schemes for its buyers. Vodafone is known as a UK structured company & has several branches all over the world. The company was started in the mid 70's & since then it has never looked back. They have various tactical for numerous countries customers depending on the position of the customers. Vodafone provides various merchandise categories starting from chargers, internet, mobile phones, headsets & headphones & a lot more. In the support category it has internet services which include broadband internet & COMPUTER internet services. Apart from the goods & services normally provided they also announced some interesting & exceptional product just like the i telephone. This was one of the primary events inside the history of Indian telecom market. The telephones were available at around Rs. 32000-36000 that has a unique feature called because 3G system. Vodafone as well came out with cellular phones for the indegent which were an integral part of their sociable responsibility toward the poor course people of the contemporary society. The mobile phones were available in the range of 1000 Rs -1500 Rs which was one of many successful tricks of Vodafone. In line with the 2002-2008 info VODAFONE reflects the market with 17. 56 % & is at the 3rd position just after Bharti with 24. 69% & Dependence with 17. 68%. Vodafone also announced one of best& most attractive advertising campaign which no one has ever seen just before called while " VODAFONE ZOO-ZOO'S”. This kind of advertisement was obviously a part of VODAFONE'S marketing strategy to boost its revenue during the IPL 2 season. This was one of the master techniques by VODAFONE to introduce ZOO-ZOO through the IPL two season which has been a...

Bibliography: Vodafone's initial logo applied until the advantages of the speech mark company logo in 1998. 12 В© ARUN GULERIA | [email protected] com

Growth of Hutchison Essar (1992-2005)

2010: Vodafone emerged as the most admired marketer in India. 2010: Vodafone crossed 100 million readers in India.

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