Swot Analysis of Breadtalk Group Limited

SWOT Analysis of BreadTalk Group Limited

one particular Purpose

Each of our brief examination of BreadTalk Group Limited addresses the overview of their very own market placement strengths, knowing their weaknesses, possible opportunities and potential future threats. This gives the group and the potential investors an insight with their growth and a chance to counter-react to road blocks heading their way. a couple of Background

BreadTalk which is most widely known for its signature floss buttocks, started out in 2000 as a local food handling business chain. In under 10 years, it has evolved to a distinctive F& B company with well known bakery, restaurant and meals court in Asia Pacific. In terms of business sustainability, BreadTalk constantly evolves innovative ideas to surprise their customers. Through franchising, the group has established it is operations throughout the region with 6000 workers. The group has reached recorded revenue of SGD$302. 9 million in several short years, ended 12 , 2010, an increase of 22. 9% over in 2009, since staying listed about SGX in 2003. The group's working profit was SGD$16. six million in fiscal 2010, an increase of 1. 9% more than 2009. Their net revenue was SGD$10 million in fiscal 2010, a decrease of 7. 3% compared to 2009. (CIMB, OCBC report, 2012) 3 Strengths

3. 1 Experienced managing

George Quek, chairman from the BreadTalk Group Limited listed the company in SGX in 2003, three short years after the group inaugurated the company in 2150. He earned the Ernst & Fresh " Businessperson of the Year 2006” and " Businessman of the Yr 2002” simply by constantly positions BreadTalk since an inspiring business that pleasures consumers. (BreadTalk Group. 2012) 3. two Strong manufacturer equity and unique concept

BreadTalk is among the most revolutionary bakeries in Singapore. In 2002, the group won the " Singapore Promising Manufacturer Award 2002” and was also the very best Singapore's The majority of Popular Brand in a joint poll by ASME and SPH. (CIMB report, 2009) The company is one of the first to deviate in the traditional food handling business standards byintroducing see...

Referrals: BreadTalk Group. 2012. BreadTalk Group Limited. http://breadtalk.listedcompany.com.

Noise Tai Fung. 2012. Din Tai Fung Singapore. http://www.dintaifung.com.sg/about.php.

BreadTalk Group. 2012. BreadTalk Group Limited. http://www.breadtalk.com/board-of-directors.html.

Bangawan Solo. 2012. Bangawan Solitary Singapore. http://www.bengawansolo.com.sg/category.aspx.

BreadTalk Singapore. 2012. BreadTalk Singapore. http://www.breadtalk.com.sg/products_bread.php.

Amanda Feng, 2011. " Groundbreaking intended for S$64m BreadTalk HQ in Paya Lebar". August thirty-one. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1150334/1/.html

The Slovak Spectator, 2012

Wei Tian, Shi Jing, 2012. Beijing and Shanghai (China Daily). " Higher production to counter rising labor costs ". September 21. http://www.chinadaily.com.cn/cndy/2012-09/26/content_15783014.htm

Angus Whitley, Jonathan Burgos and Joyce Koh, 2012

Euromonitor International. 2005. Room pertaining to growth inside the Chinese loaf of bread market. http://www.just-food.com/analysis/room-for-growth-in-the-chinese-bread-market_id94196.aspx

Michelle Tan, 2009

OCBC Investment Research Pte Ltd. 2011. Singapore Company Record: BreadTalk Group Ltd (MITA No . 013/06/2010). http://www.ocbcresearch.com/pdf_reports/company/Breadtalk-110310-OIR.pdf

BreadTalk Group Limited


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